45 mm white gold case, 338 brilliant-cut diamonds + 329 round-cut diamonds, 11 mixed-cut emeralds and 2 mixed-cut rubies! 667 diamonds weighing a total of 49.83 carats –
Graff Diamonds Is A British Multinational Jeweller Based In London and founded by Laurence Graff.
In 2008, he created a watchmaking division and the first collections were presented in 2009: GraffSuperStar, Chronograff and MasterGraff, the famous Butterly collection for ladies is one of the best sellers, its small dial is surrounded by a profusion of colourless and coloured marquise and pear-shaped stones that form the outline of a butterfly.
*The present timepiece is a flamboyant 45mm white gold case reminiscent of a single diamond held in place by lugs representing prongs • This watch is set mosaic style, using over 20 different diamond shapes • 338 fancy shape diamonds + 329 round diamonds, 11 mixed cut emeralds and 2 mixed cut rubies ! The 667 diamonds total 49.83 carats • The dial also features the date at 12 o’clock, the seconds on a sub-dial at 9 o’clock and 50-hour power reserve indicator in emerald/ruby at 6 o’clock.
For maximum effect, the white gold bracelet is also fully paved • powered by a manual-winding movement which is visible though the transparent case back
*Each Coral creation is unique. As a result, size, carat weight and stone qualities can vary slightly from one creation to another.
| Movement | Swiss Eta Automatic Movement |
|---|---|
| Stone | Diamond, Emeralds |
| Watch Material | Rose Gold |
Poetic Complications Collection, Lady Arpels Pont des Amoureux watch. 38 mm white gold case; white gold bezel, round diamonds; grisaille enamel dial, white gold sculpted bridge; white gold crown, round diamond; interchangeable white gold bracelet, round diamonds; white gold clasp.
Alhambra watch, medium model. 30 mm x 30 mm yellow gold case; yellow gold bezel, round diamonds; white mother-of-pearl dial; yellow gold crown; dark blue satin bracelet; yellow gold pin buckle; DEF, IF to VVS diamonds; quartz movement
Poetic Complications Collection, Lady Arpels Pont des Amoureux watch. 38 mm white gold case; white gold bezel, round diamonds; grisaille enamel dial, white gold sculpted bridge; white gold crown, round diamond; interchangeable shiny navy blue alligator strap; interchangeable white gold pin buckle, round diamonds.
Charms watch, 25 mm. 25 mm rose gold case; rose gold bezel, 3 rows of diamonds; rotating rose gold charm, round diamonds; cream lacquer dial, Alhambra motif; rose gold crown, round diamond; two interchangeable bracelets, black satin, rose gold pin buckle, round diamonds or white satin, rose gold pin buckle; DEF, IF to VVS diamonds; quartz movement
The intricate art of diamond-setting luxury watches epitomises everything we do at Coral and what we’re known for all over the world..
Since our launch in 2012, our unrivalled collection of custom afterset designs have positioned us as one of the principal players in the global custom watch industry. We also offer clients the opportunity to customise their own timepiece, choosing diamonds and gemstones to suit their individual taste and style.
Diamond-set watches are amongst the most expensive in the world, whether they’re completely encrusted in diamonds or equisitely subtle, they are the ultimate status symbol with craftmanship to behold.
Factory set refers to stones, such as diamonds, rubies, sapphires, emeralds, and other precious gemstones, that have been applied directly by the technicians of the watch manufacturer, without any third-party involvement.
Custom or afterset watches have had these stones applied outside of the manufacturers, in our case, in-house by our expert diamond setters.
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It is the extraordinary skill set of our diamond-setters that ensures each stone is placed perfectly, and securely lodged into the finely sculpted precious metal. The precise alignment, orientation, stone regularity as well as intricate finishing of the metalwork creates a sparkling masterpiece.
Under no circumstance would we ever use glue or any similar substance to set stones – every seat is carved carefully into the metal by hand.
We only use certified diamonds, our standard is G colour (clear white) VS/SI 1 in clarity. However it is possible, should the customer require it, to request a higher colour and/or clarity grade of these stones. On most of our stock watches, we use the above-stated colour and clarity as we believe it gives the perfect balance between quality and affordability. We also sell a small collection of higher-value pieces whereby we use VVS clarity diamonds.
Custom-set watches offer our customers the ability to create a bespoke piece entirely to their specific style and taste, offering designs that may not be currently offered by the manufacturer. We offer numerous options for customisations, from completely diamond-encrusted watches to more subtle modifications such as adding a diamond/gemstone bezel or setting stones into the dial, bracelet, case, or shoulders.
The simple answer, yes. Factory-set diamond watches sell for a huge premium and are among the most expensive watches in the world. Often the manufacturers will require that you have an adequate previous spending history with the brand, and often you need to be on a waiting list to get your hands on a piece. Custom-set watches offer a more affordable solution, without compromising on quality.
That depends upon the demographic to whom you are selling. Adding high-quality aftermarket diamonds to your watch, with impeccable setting work can increase the value of your original base watch when selling to an aftermarket buyer who values the aesthetics.
Most people who purchase customised watches have other watches in their collection (the investment pieces and the pieces they wear daily) – but the custom watches are treated like a piece of jewellery – worn to exclusive events, elite parties, or anywhere that you want to make a VIP statement.
It is also important to take into consideration the luxury watch market in general, typically speaking, the retail price of watches has been increasing year on year – therefore a well-taken care of aftermarket watch has every opportunity to sell pre-owned at the top of the market. Of course, there is no way of knowing what will rise in value – so we always say purchase a watch that you love, and want to wear and enjoy the exciting buying experience.
To the naked eye, and untrained professionals it is difficult to see the difference between factory-set and high-quality custom watches. However, under a 10x loupe, it’s clear to see the tangible difference between aftermarket and factory. Rolex, for example only uses IF (internally flawless) in clarity and between D and G colour diamonds.
Perhaps you have a watch in your collection that could use a facelift or you want to create your own customisation with diamond and gemstones of your choice. Visit our customisation page for prices and detailed infromation.
