Is there a huge difference in price between factory-set and custom?

The simple answer, yes. Factory-set diamond watches sell for a huge premium and are among the most expensive watches in the world. Often the manufacturers will require that you have an adequate previous spending history with the brand, and often you need to be on a waiting list to get your hands on a piece. Custom-set watches offer a more affordable solution, without compromising on quality.

Will the Watch Lose Value?

That depends upon the demographic to whom you are selling. Adding high-quality aftermarket diamonds to your watch, with impeccable setting work can increase the value of your original base watch when selling to an aftermarket buyer who values the aesthetics.

Most people who purchase customised watches have other watches in their collection (the investment pieces and the pieces they wear daily) – but the custom watches are treated like a piece of jewellery – worn to exclusive events, elite parties, or anywhere that you want to make a VIP statement.

It is also important to take into consideration the luxury watch market in general, typically speaking, the retail price of watches has been increasing year on year – therefore a well-taken care of aftermarket watch has every opportunity to sell pre-owned at the top of the market. Of course, there is no way of knowing what will rise in value – so we always say purchase a watch that you love, and want to wear and enjoy the exciting buying experience.

Can you tell the difference between factory-set and custom?

To the naked eye, and untrained professionals it is difficult to see the difference between factory-set and high-quality custom watches. However, under a 10x loupe, it’s clear to see the tangible difference between aftermarket and factory. Rolex, for example only uses IF (internally flawless) in clarity and between D and G colour diamonds.